The Write Kit Story: Tools for Authors

A Collaboration Between Liz Dubelman and Jesse Kanner

The world of writing, publishing, and releasing books has undergone a radical transformation in the past few years—one that opens up new opportunities for eager fresh authors from all walks of life.

The Write Kit emerged from long conversations with frustrated authors—debut novelists overwhelmed by social media, nonfiction writers baffled by mailing lists, and memoirists wary of sacrificing authenticity for clicks. We realized authors need more than pre-fab general purpose tools and stale out of touch online courses. They need a real marketing technology partner who respects their craft and can deliver ways to demystify the business side of their journey.

Jesse Kanner: Making Useful Things for Creative People

Jesse Kanner is a pioneering marketing technologist and creative architect who has worked in both music and software engineering for over two decades. He has delivered online properties and solutions for major media and technology companies such as Google, EMI Music, Universal Music Group, and The Walt Disney Company.His expertise is built on delivering high quality, no-nonsense tools and marketing packages for demanding professionals such as Gorillaz, Metallica, Jason Mraz, The Decemberists, and Missy Elliott. Prior to his interactive media career, Jesse was a recording engineer for top-tier artists such as Whitney Houston, Janet Jackson, Earth Wind and Fire, 4 Non Blondes, and Jackson Browne.For Jesse, the release of The Write Kit fulfills a life-long dream—to make a compelling online experience for creative people done just the right way, without compromise.“Building great software isn’t so different from mixing an album,” he says. “It’s about balance, rhythm, and knowing when to let the magic happen.”

Liz Dubelman: Bridging Storytelling and Strategy

Liz is an author, editor, and entrepreneur. She is based in Santa Monica, California. A two-time Emmy® Award Winner, her experience with film, video, and internet technologies has driven her many accomplishments with both emerging and well-established properties for major studios and publishing houses.In 2005 she launched Vidlit, a book marketing technology company. The Vidlit platform provided authors and publishers with the tools and workflows to promote their releases via bespoke viral video content. Prior to this she led the production team at Jib-Jab, the legendary animation studio in Los Angeles. Liz’s passion has always focused on giving stories room they need to breathe to find the right audiences. This includes writing and producing original programming for Carrie Fisher, Bill Maher, David Foster Wallace, Cherry Lane Publishing, Microsoft Interactive, Bill Bryson, among others.“Authors aren’t marketers by default,” Liz says. “Our job is to meet them where they are—whether building a simple website or crafting a newsletter strategy that actually feels like them.”